Emma Hayes appeared to make a cheeky reference to the controversy surrounding ITVâs World Cup âkitchenâ as she returned for her regular analysis segment.
ITV had attracted criticism for their set resembling a kitchen in which USA womenâs team manager Hayes took viewers through key tactical talking points from games, with many branding it as sexist.
And it seemed as though ITV had taken onboard the feedback during Friday nightâs Group C game between Brazil and Haiti in Philadelphia.
This time, Hayes performed her analysis with the camera squarely focused on her and the tactics chalkboard and the cupboards and drawers out of shot.
âLetâs focus on the first half in particular,â the former Chelsea boss began, before turning to the camera and addressing the audience directly.
âI know thatâs a challenge for some of us at home,â Hayes quipped. âSo, pay attention.â
The seven-time Womenâs Super League winner is one of the most successful coaches in the womenâs game and has regularly provided punditry on ITV at recent major tournaments.
At this World Cup, Hayes has been giving her insights during the much-derided hydration breaks that come midway through each half.
She concluded on this occasion with another witty comment, noting how the colours of the counters on the board had been updated to reflect Brazilâs away kit colours.
âI know itâs late,â she acknowledged, âbut did you notice I changed Brazil from white to blue? Iâm just checking weâve got our full attention on the tactics board for everyone at home.â
ITVâs kitchen-style set up has been widely blasted, with Katie Bailiff, chief executive of charity Women in Film & TV, saying:
âI initially thought they had cut away to another channel by mistake.
âEmma is a brilliant pundit who deserves the best platform. It was an ill-conceived, damaging creative decision.â
ITV, who have based themselves in New York for the tournament, have not publicly commented on the matter.
Brazil went on to win 3-0 through a Matheus Cunha brace and Vinicius Juniorâs second strike in as many games.
All three goals came in the first half as the five-time world champions recorded their first victory of the tournament, moving on to four points and all but booking their place in the last 32.
Carlo Ancelottiâs side round off their group campaign against Scotland â who lost 1-0 to Morocco earlier in the night â in Miami on Wednesday.
Brazil enter that match in a strong position to top the group, sitting level on four points with Morocco and boasting a superior goal difference.
ITV had attracted criticism for their set resembling a kitchen in which USA womenâs team manager Hayes took viewers through key tactical talking points from games, with many branding it as sexist.
And it seemed as though ITV had taken onboard the feedback during Friday nightâs Group C game between Brazil and Haiti in Philadelphia.
This time, Hayes performed her analysis with the camera squarely focused on her and the tactics chalkboard and the cupboards and drawers out of shot.
âLetâs focus on the first half in particular,â the former Chelsea boss began, before turning to the camera and addressing the audience directly.
âI know thatâs a challenge for some of us at home,â Hayes quipped. âSo, pay attention.â
The seven-time Womenâs Super League winner is one of the most successful coaches in the womenâs game and has regularly provided punditry on ITV at recent major tournaments.
At this World Cup, Hayes has been giving her insights during the much-derided hydration breaks that come midway through each half.
She concluded on this occasion with another witty comment, noting how the colours of the counters on the board had been updated to reflect Brazilâs away kit colours.
âI know itâs late,â she acknowledged, âbut did you notice I changed Brazil from white to blue? Iâm just checking weâve got our full attention on the tactics board for everyone at home.â
ITVâs kitchen-style set up has been widely blasted, with Katie Bailiff, chief executive of charity Women in Film & TV, saying:
âI initially thought they had cut away to another channel by mistake.
âEmma is a brilliant pundit who deserves the best platform. It was an ill-conceived, damaging creative decision.â
ITV, who have based themselves in New York for the tournament, have not publicly commented on the matter.
Brazil went on to win 3-0 through a Matheus Cunha brace and Vinicius Juniorâs second strike in as many games.
All three goals came in the first half as the five-time world champions recorded their first victory of the tournament, moving on to four points and all but booking their place in the last 32.
Carlo Ancelottiâs side round off their group campaign against Scotland â who lost 1-0 to Morocco earlier in the night â in Miami on Wednesday.
Brazil enter that match in a strong position to top the group, sitting level on four points with Morocco and boasting a superior goal difference.
