Ibiza Final Boss, Jack Kay, was bitten during a wild and quite ridiculous Misfits Boxing win.
Kay, who shot to fame on social media for his appearance while on holiday in Ibiza, was lacing up his gloves.
He took to the ring in Manchester in his debut on the undercard of Tommy Fury vs Eddie Hall.
The social media superstar took on controversial Jordan McCann, who had been involved in brawls and verbal warfare on fight week.
Kay feared nothing despite his rival being walked to the ring by two-time heavyweight world champion Tyson Fury.
And he left nothing to chance as he fought in a wild four-round brawl with McCann.
The pair came out swinging from the very first bell in a clash with no skill, but pure fighting intention.
Technique was not at all on display, but things became wild with Kay even fighting himself on the announcer's table.
But it was the third round where the controversial moment came.
McCann bites Ibiza Final Boss
McCann took things into his own hands and thought, with all the punches were landing, that he was Mike Tyson.
He decided to channel his inner Tyson while the pair clinched with seconds left of the stanza.
The brash-talking slugger attempted to take a bit out of Kay's ear, and the pair were separated.
Astonishingly he wasn't disqualified, and faced only a stern telling off from the referee.
McCann thought he was 'Iron', who took a chunk out of Evander Holyfield's ear during their legendary rematch in 1997.
His dirty tactics continued after the astonishing bite attempt, as he even landed a headbutt on his rival.
Luckily no damage was done, as he was once again kept in by the official, but warned of his antics.
For Kay it was justice as he prevailed in a quite frankly horrific fight, taking the majority decision on the tight judges' scorecards.
Thankfully the bout wasn't sanctioned, as it would have seen McCann likely removed from the action in a disgrace.
Kay said after the fight: "Respect to Jordan.
"Thank you to everyone who came and supported - it means a lot.
"I don't know [how I got it done]. I didn't think I'd gas as much. I think the big occasion just zapped [the energy] out of me.
"100 per cent I'm going to come back. I'll fight anyone."
After the bout, Kay showed off the damage down with blood seemingly drawn on the outside of his ear.
