Wales football fans have been left divided over the country's new home kit, with some comparing the pattern on the red shirt to that seen on bus seats.
The new shirt was revealed on Thursday by the Football Association of Wales (FAW), which said it was "inspired by the rich tradition of Welsh double cloth weaving".
It is the first Wales shirt produced by sportswear brand Sudu, after the FAW parted ways with Adidas after 13 years.
FAW said the reaction to football kits was "subjective", adding it remained "incredibly proud of the creative process behind the new Cymru home kit".
The association said the kit rejected "reused designs", and that Sudu had worked with the association and fans "to understand the DNA of the nation".
A "pro" version of the adult shirt costs ÂŁ90, with a matching pair of shorts and socks costing a total of ÂŁ136.
A replica adult shirt costs ÂŁ70, while a full kit for a child including shorts and socks costs ÂŁ89.
Home nations rivals England have their most expensive adult home shirt on sale for ÂŁ134.99, while Scotland's is ÂŁ75.
But people who were not pleased with the kit slammed it online, with one describing it as the "worst Welsh shirt in history".
The FAW said the shirt was designed "with incredible passion and care" and the "bespoke pattern draws on elements of traditional Welsh tapestry".
A spokesperson said: "We understand that change is difficult but we are incredibly excited to start this new journey. It has been heartening to see the views of supporters who connect with the meaning behind the shirt and the sense of Welsh pride that it evokes.
"The shirt has also been on display at the National Eisteddfod this morning, with feedback from supporters in person being overwhelmingly positive."
The new shirt was revealed on Thursday by the Football Association of Wales (FAW), which said it was "inspired by the rich tradition of Welsh double cloth weaving".
It is the first Wales shirt produced by sportswear brand Sudu, after the FAW parted ways with Adidas after 13 years.
FAW said the reaction to football kits was "subjective", adding it remained "incredibly proud of the creative process behind the new Cymru home kit".
The association said the kit rejected "reused designs", and that Sudu had worked with the association and fans "to understand the DNA of the nation".
A "pro" version of the adult shirt costs ÂŁ90, with a matching pair of shorts and socks costing a total of ÂŁ136.
A replica adult shirt costs ÂŁ70, while a full kit for a child including shorts and socks costs ÂŁ89.
Home nations rivals England have their most expensive adult home shirt on sale for ÂŁ134.99, while Scotland's is ÂŁ75.
But people who were not pleased with the kit slammed it online, with one describing it as the "worst Welsh shirt in history".
The FAW said the shirt was designed "with incredible passion and care" and the "bespoke pattern draws on elements of traditional Welsh tapestry".
A spokesperson said: "We understand that change is difficult but we are incredibly excited to start this new journey. It has been heartening to see the views of supporters who connect with the meaning behind the shirt and the sense of Welsh pride that it evokes.
"The shirt has also been on display at the National Eisteddfod this morning, with feedback from supporters in person being overwhelmingly positive."
Related Coverage
- BBCCymru and SUDU unveil debut 2026-28 Home Kit as new official shop launches â FAWWales unveil new home and away jerseys as kit change made
- FAWWales unveil new home and away jerseys as kit change made â Wales Online
- Why Walesâ new kit feels like an own goal â nation.cymru
- Pinsent Masons advises Levy Merchandising on its first National Team Partnership â Pinsent Masons
